Télécharger i Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Geoffrey A Moore Regis McKenna 9780060517120 Books Crossing%20the%20Chasm%20Marketing%20and%20Selling%20HighTech%20Products%20to%20Mainstream%20Customers%20Geoffrey%20A%20Moore%20Regis%20McKenna%209780060517120%20Books HPD
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers [Geoffrey A. Moore, Regis McKenna] on . Here is the bestselling guide that created a new game plan for marketing in high-tech industries. emCrossing the Chasm/em has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing
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