Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Geoffrey A Moore Regis McKenna 9780060517120 Books ebook UPN

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Geoffrey A Moore Regis McKenna 9780060517120 Books Reviews :

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Geoffrey A. Moore, Regis McKenna,Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers,HarperBusiness,0060517123,Management,High technology - Marketing,High technology;Marketing.,Selling - High technology,Selling;High technology.,Technological innovations - Marketing,Technological innovations;Marketing.,Business Economics,Business Economics / Management,Business Economics / Marketing / General,Business Economics / New Business Enterprises,Business Economics Marketing - General,Business Economics New Business Enterprises,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Business Economics/New Business Enterprises,Business / Economics / Finance,Business/Economics,High technology,Management - General,Marketing,Marketing - General,New Business Enterprises,Sales,Sales marketing,Selling,Selling - High technology,Selling;High technology.,Technological innovations,Technological innovations - Marketing,Technological innovations;Marketing.,Technology And Industrial Growth,BUS043000,BUS048000,Business Economics / Management,Business Economics / Marketing / General,Business Economics / New Business Enterprises,Business Economics Marketing - General,Business Economics New Business Enterprises,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Business Economics/New Business Enterprises,Management - General,Marketing - General,New Business Enterprises,Business / Economics / Finance,High technology,Marketing,Selling,Technological innovations,Sales,Technology And Industrial Growth,Business Economics,Business/Economics,Sales marketing

Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers [Geoffrey A. Moore, Regis McKenna] on . Here is the bestselling guide that created a new game plan for marketing in high-tech industries. emCrossing the Chasm/em has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing

 

Product details Paperback 227 pages Publisher HarperBusiness; Revised edition (August 2006) Language English ISBN-10 0060517123

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